Here’s the latest article from Smith Macdonald Group’s McKee Macdonald featured in this week’s Stowe Reporter:
Spring Cleaning for Sellers
Winter is over, albeit a short one by Vermont standards, but it’s time to refocus and use “mud-season” to your advantage. If your home has been on the market for a while, or just coming on the market spring cleaning takes on a whole new meaning. Buyers expect to see a property that reflects the season. This reflection has to take place on-line as well as at the actual property.
First understand where your home is being viewed and how it reaches buyers. Knowing how and where buyers shop allows you to meet their expectations.
- 89% of all buyers start their search on-line
- 88% go through a realtor, who use an on-line format to present your home to potential purchasers
- Buyers expect an on-line shopping experience that is similar to other on-line shopping experiences for items like clothing, cars, etc.
Since the first showing of your home happens in an on-line environment, this is one area you should focus some of your spring cleaning. In order to meet buyer’s expectations, you should be presenting them with a complete and full listing experience on-line and at the actual home. Here are a few questions you should be asking yourself:
- Is my home where buyers are searching and can find it on-line
- Am I presenting the property as seasonally relevant
- What do my photos convey
- Do I have video
- Does my spring clean up come across on-line
- Have I addressed winter damage
Be prepared as a seller, by examining damage that might have occurred during the winter, you can be proactive and fix issues or figure them into your new and improved asking price. This allows for you to account for any damage and shows potential buyers that you’ve done your homework.
In addition to the cosmetic changes, examining your asking price in relation to recent sales cannot be overstated. Sales from the winter months have established where homes are most likely to trade in the warmer months. Using this information to your advantage will result in a faster sale at a higher price.
By making sure your listing on-line has gone through a transformation, it will help you to prepare your home for actual showings. Spring cleaning of any home is paramount to keeping it in top shape, but for homes on the market it can be a matter of selling or not.
Click here to read the article on the Stowe Reporter’s Website.